The Top 5 Essential AND EVERGREEN Lead Magnets

It's not a secret that growing an email list audience in addition to your other social media platforms is essential to building a business that allows you to leverage passive income. You need two things to grow that email list: a CRM (Client Relationship Management) tool like MailChimp or ConvertKit and a lead magnet for people to "opt-in" to receive.

I have a list of 30 lead magnets if you need help with ideas but lead magnets boil down to 5 basic formats. 

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