First of all, are you having a quarter-life crisis?

If you were anything like me at the beginning of my online journey, you had a steep learning curve. 

Not only are you teaching yourself marketing, and design and content management but you are learning new terms in all of those fields in order to be able to function and navigate your business.

Wordpress is home to millions of users. They claim to welcome 50,000 new sites everyday. EVERYDAY. 

Those are pretty impressive numbers. They impressed me and I built (er, tried to) build a website on the platform. I learned and researched and built and struggled and tore it down to rebuild a-fresh only to grow frustrated that the options I was looking for were always just out of reach. 

You have probably heard of niches. You know, that sweet spot where passion collides with talent. Or so you were told.  I'd like to take that idea a step further and refine it a bit but first I'd like to tell you a tale to illustrate my point. Choosing between a plain old niche vs a strengths-based evergreen one is a lot like the decision Charlie Brown was faced with in A Charlie Brown Christmas.

You know how I love to talk about evergreen content, ahem MYK: How To Find Your Strengths-Based EVERGREEN Niche around here. Well, one way to make your blog posts evergreen and get more life out of them is by removing that pesky little date at the top of your post.

In the MYX: Evergreen Niche Workbook, , I ask you to take a moment at the beginning and write out why you are choosing to take the first step towards an entrepreneurial adventure. This is because putting pen to paper makes a psychological connection in the brain that aids in memory and comprehension. Thinking on paper is important and is becoming a lost art with technology constantly at our finger tips. 

There are a lot of Joe Bloggers out there trying to make a name for themselves in the online world, half of which don’t know the first thing about running a business. 

That’s why you aren’t going to market yourself as a blogger. Instead you are going to market yourself as an online business owner.

In my post, 5 Things You SHOULD Spend Money On In Your Online Business To Look Professional & Legit, I talked about the importance of a custom email address. 

When working online, it’s important to set yourself apart as legitimate and professional.  As an online business, if you are selling anything you need to be seen a legitimate, even if your brand is sassy, fun and vibrant.