5 Things I Would Have Done Differently My First Full Time Year In Online Business
Hindsight is 20/20. And being able to look in someone else’d rear view mirror who is doing things that YOU want to do is incredibly helpful.
That’s why I wanted to share 5 specific things I would have done differently in my first full time year in online business.
1. Be less defined by my business and accepting the process of learning
There's always going to be something you don't know how to do. As entrepreneurs we gravitated to online business opportunities because of how we are wired and we often approach the learning curve with great enthusiasm. But this can be to our detriment.
It's very easy to get discouraged and focused on how far we have to go and not look back at how far we've come. We have to try and fail and try and succeed in order to get any momentum in our business. The sooner we accept the process and the fact that the results don't define us, the more you will enjoy your business.
2. Hire a high Level coach for the technical strategy and mindset support
MAN. I wish I had cut my learning curve short 6 months sooner. I "thought" I couldn't afford it. Looking back, I realized I spent more money in man hours than I did paying the coach. She helped me do in one month what I couldn't do in six. Hiring the right coach for the right season is POWERFUL stuff.
3. FB ads sooner
I resisted FB ads for the loooooongest time because I felt like I would disgenuine to who I am, would come across icky and would lose my sense of self. Wrong. I'm not an icky person and I don't have to come across icky in a FB ad if I don't want to. I think my fear was that I would just come off as a cog in a machine. Which doesn't have to be the case. It's all about HOW you use FB ads. Or any ads for that matter.
4. Harness the power of tags in your CRM
Using tags in your CRM, whether it’s ConvertKit, ActiveCampaign or Kartra just keeps getting better and better. It makes my email marketing more human and less "market-y" thanks to tags.
Tags allow me to talk only to people who are interested in what I'm offering at the time. If they've already bought or opt-ed out, that don't have to get all my extra emails. And that makes me feel less sales-y and more empowering to my people. A very cool thing, indeed.
5. Be more visible and vulnerable
I wasn't much of a social media person before my business. I'm introverted and private so that first year was hard to know how to be relational, professional, human while carrying a sense of expertise and authority so that people would hire me. I realize now those things don't have to be mutually exclusive. I can be all those things at once because I AM all those things already. I just don't have to waste time wrestling with myself about it.