At the end of the day, your personal brand has a whole lot more to do with the audience that you're speaking to. When we are clear on who we're speaking to, then everything else about our decision regarding our personal brand and what aspects to highlight about ourselves that will resonate with others will rise to the surface and it will become very clear.

Over the past couple of years, I have talked with probably hundreds (and that's not an exaggeration) of either clients or potential clients, in person or virtually through clarity calls.

As a result, I have learned a couple of things about how to figure out if someone is the right fit for your design project.

Today we are talking about 10 questions to ask yourself before hiring a Squarespace web designer.

Today we're talking about how to build a brand to trust once you have already built out a brand.

And this is interesting because I feel like a lot of entrepreneurs feel like ‘if I build it, they will come.”

If you know my story about how I got started in the online business space as a business coach and brand strategist, it started with being a volunteer. It started with being a missionary in a foreign context.

At its simplest, brand positioning is the process of setting your business apart from your competitors in the mind of your audience that makes you their preference among their options. The goal is to associate yourself with an idea or category in the minds of people who might buy your services.

One of the most powerful ways to build your brand is to be in your own photos! When you choose to stop being a business and become a BRAND, that is when perceived expertise shows up on your doorstep and people become curious about what makes your services different. They will stick around to see what you have to offer.

I have a list of questions that I run through in my daily morning practice. I sit with them for about 15 minutes each morning and really give myself to my morning practice.

One of the questions I ask myself is really important. It helps me stay productive without pushing myself into an over-caffeinated GRIND MODE that ultimately leads to burnout.

Confusion does not spark curiosity in a client. And that’s a problem.

You have the responsibility of pursuing your clients and clearly inviting them into your business to help achieve success in their story.

Sometimes there are things that are just no longer serving us in our brand and business. They had a purpose and now they are not helping to move us toward our goals. It's time to thank those pieces of our brand and business that got us to this point and then let them go as we grow into the next phase of our business.

If you aren’t captivating and converting clients, most likely it has to do with your brand message, and not your other brand elements.

You have student debt (it’s part of life), credit card debt (but it was on sale), want to escape your job to travel the world (Thailand, please) and retirement (who cares about retirement?). You are twenty-three. You’ve got plenty of time to figure that out. Right?