How To Create an Image Of Your PDF That Gets People To Opt-In
In this tutorial, I'm going to show you how I created an image like this that I can use anywhere in order to promote a lead magnet that is a PDF.
I like doing this with my images because it makes it pop just a little but more and makes it feel like it's a little more exciting than just a PDF. It looks like it's been printed out and photographed. There's some shadow underneath it which makes the image pop, and it's very easy to do. It takes me about three minutes. So I'm going to show you how to do this from start to finish in the video below but here are the instructions.
I'm starting with a previously completed PDF. It's five pages, and the first thing I'm going to do is I'm going to take screen shots of each individual page that I've already created. In order to do that, you hit command, shift, four, and it'll give you little cross hairs that you can drag and drop the area that you want to snap, take a picture of. Then you do, you'll hear a little camera sound, and then it shows up on your desktop.
The next thing you want to do is open a brand new Pages document. Create a new document, and choose landscape mode because there's just more space that way. Then simply drag the screenshot over from the desktop and drop it onto the new document. Take a minute to resize it, as well, so it's a little bit more manageable.
The next thing I like to do is I like to change the "style". When you first drop the screenshot onto the page, it looks really flat. What I like to do is I use the style at the bottom right of the formatting options. Then I'll do that for every single screen shot that I've already taken. This is what you're going to do for each screen shot, and then you're just rearrange them to your liking, your preference. If you have multiple pages, angling them slightly to the right or slightly to the left kind of gives it a little bit more of a dynamic look.
You're just going play with this until you like it. Make sure that the background space is clear and that the blinking cursor or little gray hover bars aren't showing. You're going to move your mouse/cursor all the way off of your document. Hit command, shift, forward, and you're going to take another screen shot. Drag and drop the area that you want to capture of your newly arranged images, and then let that snap, and now you got a wonderful image you can work with that you can put into a popup or post image. You can put it beside the opt-in on your blog for your newsletter list, where they would actually put their information in.
Instead of saying like, "Hey, just sign up for my PDF," and you have no picture of it, now you have something that looks very appealing. It pops. It's a little more dynamic than just saying, "Hey, here's my PDF full of information for you." That's how you do it. It takes me just a few minutes, and that's it.